Hubspot create sequences9/1/2023 ![]() ![]() Use this sequence to help prospects learn during their research and consideration phase, so they’re ready to talk by the time you get on the phone with them." Make sure you're moving beyond your regular sales pitch, regular request for a meeting, or product information. " Create a great series of sales emails designed to provide inbound leads with helpful information. provides you with your visitor's company name, location, number of visits, pages viewed, and more." "Y ou can use the tool to help identify where on your site there are conversion opportunities as well as other businesses that may be interested in your product or services. You can increase your chances of a warmer reception by familiarizing the prospect with your name or your company affiliation before you make your first call or send your first email." It can be incredibly useful to warm up your prospects before making the initial contact. "Your initial contact with new prospects doesn't have to be - and in fact, shouldn't be - completely cold. It sounds like cold email is just not going to help anymore. If your leads are few and far between and your emails are getting blocked/filteredd, then I guess the focus needs to be on a high volume of quality calls, referrals, and networking to really drum up new business. Did my emails get filtered by Gmail or Outlook because I didn't have any previous engagement with this company? Who knows. ![]() After a few call attempts, I started sending cold emails to the contact name I had been given by the receptionist with no response. The competitor was going to remain under their own brand and my contacts didn't know who to contact. As a example, one of my customers recently acquired a competitor that we didn't work with. It's a tough dilemma knowing when you should reach out as a sales professional to a prospect that looks like they may be a good fit for your service/product. ![]() I read through the blog referenced and there doesn't seem to be anything explicit about getting permission to send that cold email. Would love clarity so we know the best course of action in how to manage sales teams who are calling and connecting with prospects on LinkedIn and individuals we're looking to engage with BUT never heard of our organization. It's like they cannot provide consent unless you even contact them via phone or possibly LinkedIn. I think overall, we want to leverage "inbound" clearly, but sales is sales and how can salesmen expect to reach out to their list of targeted contacts through Hubspot when there's these rules within hubspot saying you really cannot ever email them unless they provide consent. Second question, if we attempted to call and/or connect with a person on LinkedIn who is a new contact that has not heard from us before ever sending them a cold email, can we then send that person an email through hubSpot? If we know that someone has been to our website from a particular company, but we don't know the person specifically who visited and we're able to find that person, are we allowed to upload that individual's contact info into Hubspot, and send an email from HubSpot to that individual indicating s"omeone visited our website and we're simply working to find the appropriate person?" For that reason, I like to think of my Workflow as an automated email campaign every user goes through, and I like to think of Sequences as an automated email campaign some groups of users go through sometimes.OK.we like to use the hubspot prospector tool (tell you the companies that visited your website). The Sequences homepage has a new “Analyze” tab that lets you see results for open rate, click-through rate, and reply rate across all your Sequences. The best answer I can give on when to use a Sequence instead of a Workflow for Sales Emails is when you want to compare results across multiple versions. Instead, you’ll have to add a contact to a List so that they are enrolled in a Sequence (more on that later).You might be thinking - why not do a Workflow then? It’s a good question - you could use Workflows to send Sales Emails like a Sequence - but in order to use either feature, you still need licenses to Marketing Professional and Sales Hub respectively. ![]() The short answer is Sequences are for Sales and Workflows are for Marketing.Hubspot gives you different abilities depending on whether or not you are sending Sales Emails or Marketing Emails.Specifically, you won’t be able to automatically trigger Cold Sales Emails, or start a Sequence for a contact, in an automated way. ![]()
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